We are the trusted advisor to our clients, working for them on a continuing basis as and when their input is required. We recognized the need to have a clear focus on what we do well.We consider the need to be able to deliver an end-to-end service for clients seeking to make substantial changes to their systems and business process. Companies are facing an enormous number of challenges. For the past 20 years, people have been saying that the pace of chance is accelerating and that change is becoming more complex. But it is true: Regulation and deregulation, new entrants from Asia, new markets opening in China, merger and acquisition activity going up again, governments putting more pressure on business. We do not set out to solve a particular problem, we are just nosing about, talking to organizations that have been able to produce dramatic improvements, before we started to realize we are observing some consistent phenomena. We have generated a unique insight, capable of delivering a business outcome. Many different elements of strategic thinking are necessary to ensure success. We offer a comprehensive toolkit of approaches to help clients with specific needs around growth, globalization, competitive issues in the market place and a number of other strategic and tactical concerns that may arise.
Please go through the services we offer our clients.
a) Corporate Strategy
Making the corporate “whole” worth more than the sum of its parts is the biggest challenge facing many multi-business companies. We work with clients to define a role for the corporate center that goes beyond monitoring operations, allocating resources and co-ordinating shared functions. We help the corporate center shape the company’s directions and boundaries and identify privileged capabilities and insights. Intangible assets include capabilities or resources such as intellectual property, brands, networks and talent. Uncovering strategic options hidden among the intangible assets in companies core business can provide new growth avenues. We help companies review their folios to identity such growth potential.
b) Strategy Under Uncertainty
We work with clients to formulate strategy that take advantage of the opportunities presented in highly uncertain business environments while also managing the risks. We give clients tools, frame works, and planning and decision- making processes that help them make solid strategic choices, even in turbulent markets.
c) Strategy for Growth
It presents a unique set of challenges that managers have to take in what is often unfamiliar territory. To conquer these challenges and make the new territory their own, they need new skills and a new way of thinking. We found that the most attractive, defensible and compelling growth strategies are built on the intersections of the company’s market opportunities, capabilities and management passions. Market opportunities arise from three key sources: discontinuities such as regulatory change and technological breakthroughs, major trends including demographic shifts and changes in consumer tastes or latent demand for products not currently offered. Capabilities include the company’s existing capabilities, as well as those it could reasonably build. This includes business-specific competencies such as product innovation, operations or information management, privileged assets such as brand equity, distribution networks, sales forces, low-cost plants or proprietary technology, acquisition and merger skills, risk management or capital productivity . Management passion is often forgotten but extremely important. Growth strategies supported and driven by inspired leaders who are passionately committed to the growth aspiration are far more likely to succeed than those managed as logical extensions. Without this emotional commitment to critical business ideas, growth strategies are less likely top succeed.
D) Strategic Planning Processes
We studied several best-practice companies to identity attributes of successful planning processes. We discovered that they generally provide questions and facilitate conversation rather than creating documents rely on facts to make key decisions, and involve those expected to implement the strategy in the planning process. We use these insights to help clients reinvent their strategic planning processes.
e) Environmental Scanning
Environmental Scanning results in a mass of information related to different sectors of the environment. We have technique to deal with this information. A feasible approach in identifying the important environmental factors is to test each factor with regard to its impact on the business of the organization and the probability of such an impact.
f) Strategy Implementation
Strategies, by themselves, do not lead to action. They are a statement of intent, implementation tasks are meant to realize the intent. Strategies have to be activated through implementation. Strategies should lead to plans. One such plan could be a modernisation plan. Plans results in different kinds of programmes which includes goals, polices, procedures, rules and steps to be taken in putting a plan into action. One such programme is an R&D programme for the development of a new product. Programmes lead to the formulation of projects. A project is a highly specific programme for which the time schedule and costs are predetermined. It requires the allocation of funds based on capital budgeting by organizations. Projects create the needed infrastructure for the day –to-day operations in an organization. They may be used for setting-up new or additional plants, modernizing the existing facilities, installation of newer systems etc. The procedural Implementation is very important. The procedural frame work consists of a number of legislative enactments, orders, policy guidelines issued by government. The regulatory elements such as formation of a company, licensing procedures, SEBI requirements, MRTP requirements, Foreign collaboration procedures, FEMA requirements, Import-Export requirements, Labour legislation requirements, patenting and TradeMark requirements, environmental protection and pollution control requirements, consumer protection requirements, Incentives and facilities benefits like SEZ. Behavioral Implementation is those aspects of strategy implementation that have an impact on the behavior of strategists in implementing the chosen strategies. There are five major issues of behavior implementation such as leadership, corporate culture, corporate politics and use of power, personal values and business ethics and social responsibility. While organizations may be assumed as taking strategic actions, it is the individuals who ultimately, in practical terms, takes actions and are responsible for driving an organization towards objectives. Functional Implementation is carried out through functional plans and policies in five different functional areas of marketing, Finance, Operations, HR and Information Management. Functional Strategy deals with a relatively restricted plan which provides the objectives for a specific function, for the allocation of resources among different operations within that functional area and for enabling the coordination between them for an optimal contribution to the achievement of the business and corporate level objectives.
g) Market Entry Strategy
Corporate Mann offers advisory services for formulating and implementing strategies to expand existing markets and to enter new markets in India. Our strategies are down to earth and customize the needs of the clients.
h) Market Research and Analysis
We have good experience in conducting Market research for products, materials, equipment and services. We conducts Marketing Research in the areas of sales and Marketing for determination of market potential, determination of market share, sales forecasting, design of market segmentation studies, Test Market, Distribution Channel, Determination of Market characteristics , Determination of market competitive Information. We have perfect track-record in the areas of Business Economics and Corporate Research. We have conducted several studies on business trends, pricing, Diversification, product- mix, plant and ware-house location etc. Our Advertising Research in the areas of audience measurement, media plan, copy testing, advertising effectiveness etc are effective. We conducts Consumer Behavior Research to determine who the customers of the product and profile them in terms of their socio-economic background, age, religion and occupation, to find out where the customers are located, to determine their motivations to purchase a particular brand of product, to determine their buying behavior pattern in terms of identifying sources of information and influence and sequence of purchase decision, to find out the post-purchase satisfaction levels of consumers.
i) Academic Research and Analysis
Research inculcates scientific and inductive thinking and it promotes the development of logical habit of thinking and organization. We conduct research in the fields of economics, sociology, psychology, social work and business. The increasingly complex nature of business, government, human behavior and society has focused attention on the use of research in solving operational and strategic problems. Research certainly facilitates the decisions of the policy maker. The problems of big or small industry, working conditions, Training, organizational climate and change, impact of govt. policy, social Development, social change, imbalance in growth in different regions or sectors , economic structure, urbanization etc are matters requiring research. Collecting such statistical information is by no means a routine task, but it involves a variety of research problems. Operational research along with Motivational Research is considered crucial in taking business decisions. We assist Masters or Ph.D students, professional thinkers, analysts and intellectual organizations and other agencies to conduct research in their field of study.
j) Training for Development
We offer Training for development through an increasing emphasis on creativity and innovation, multiskilling, cross-cultural Training and using principles of organizational learning and knowledge management process. Our Training activities are a planned sequence of events carefully orchestrated and blended into a harmonious, integrated and result oriented package. We offer Training which induces behavioral changes in the areas of knowledge and competencies that are helpful in improving performance in work situations and contributing to self-development.
K) Finishing School
We are helping Fresh Graduates, Corporate houses, Government organizations, Institutions and schools in the areas of Personality Development, Etiquette, Counseling, Groming, Image-Building, Confidence-building, social fitness, Body language, Dress code, Dealing with a VIP, Time management, Art of greeting etc. We are helping Film stars, Dancers, Artists, Singers, Politicians, Managers and other socially important persons to build image in their area of activity.
l) Total Quality Management in Service Sector
We go to extraordinary lengths to support the service organizations across the globe to adopt Total Quality Management to satisfy customers through quality products and responsive service in order to gain competitive advantages. We are for organizational transformation specifically in bringing about a cultural change, in improving employers morale and in facilitating an empowering working climate for attaining excellent human performance. Our strategy in TQM focuses on the integration and co-ordination of all activities in a work process and aims at continuous improvement in quality. We aims at quality of all kinds of means such as data, information, decision, objectives, strategy, people, materials, machinery, systems etc. We give advise and solutions for many service organizations such as healthcare, education, banking , insurance, hotels, transport, tourism, municipalities, Power Supply and distribution, telecommunications, Legal professionals, Artists, etc.
m) Corporate Social Responsibility (CSR)
Corporate social responsibility is understood as involving the private sector commitments and activities that extend beyond the compliance of laws. CSR is the way an organization achieves a balance between economic, environmental and social imperatives while they address the expectations of the shareholders. We focus on not just on the economic value of the business that they may gain from acting in certain way, but also on the value that they may accure to the company’s bottom line by engaging in environmentally and socially beneficial practices. We found that a majority of investors are prepared to pay a premium for companies exhibiting high CSR standards. CSR efforts can help identity the effectiveness of various programmes and policies offen improving operating efficiencies and reducing costs. We found that Board practices as important as financial performance when evaluating companies for investment. Companies that make an effort to be transparent and accountable for their actions and decisions are better able to build trust among their stakeholders. Our Survey Research found that CSR can contribute to innovation in product development or delivery, help mitigate potential negative media coverage, and enhance market presence. We are helping the top management in taking decisions regarding the choice of social concerns, the scope of activities for business interest and resource allocation to social responsibility functions.
n) Media and Entertainment
We are helping Media and Entertainment companies in every phase of development of new products and innovation, International Markets, pricing improving sales, managing retail subscription, acquisition planning, due diligence, Technology strategy, lean operations, and corporate strategy. Our experience encompasses Broadcast television, cable networks, radio, Music, Dance events, Filmed entertainment, Magazine publishing, newspaper publishing, Themeparks, Resorts, Information services, Internet, Interactive entertainment etc. |
